ITB Trade Visitor Newsletter

Dear Sir or Madam,

Everyone is preparing for the live event phase of ITB Berlin NOW from 9 to 12 March! You, too?
The digital platform is filled with more and more life these days. Exhibitors are preparing their Brand Cards and digital presentations, trade visitors are setting up appointments and are favoring sessions from the extensive event program and media representatives are already sharpening their pens in search of the latest news to report about.
Remember: Use the time NOW to set up your profile, start networking and fix appointments with exhibitors, trade visitors and media representatives for the live event phase next week!
In today's trade visitor news we'll share:
► the preview edition of ITB Berlin NOW News
► information about the Soft Opening Day on 8 March
► our tip: the new Lead Finder
► highlights of ITB Berlin NOW Convention
► Berlin Travel Festival news
► your dose of insightful industry news
Happy reading and best regards,
Your ITB Berlin Team
ITB Berlin NOW News Preview
ITB Berlin NOW News Preview Edition
Essential news for you - live from the show!
Check out the ITB Berlin NOW News Preview Edition to get a glimpse of what’s not-to-be-missed, and to set your show agenda: high-impact news, top-level interviews, market trends and special features.
Fully integrated into the virtual event platform, you can find ITB Berlin NOW News in the Press & Media Menu section on the platform.
Here is a selection of articles from the Preview Edition you should not miss:
Martin Ecknig, CEO Messe Berlin
Messe Berlin
Messe Berlin, organiser of ITB Berlin NOW, could be said to be akin to a very big ship… and from this year, there is a new “skipper” at the helm: Martin Ecknig, who has taken the place of Dr Christian Göke as CEO of the organisation. Having arrived in this new position at what appears to be a rather challenging time, we've asked what he likes about this new job.
Read more
Veronika Hiebl, Veronika Hiebl, Managing Director – Tourismus Marketing Gesellschaft Sachsen mbH (TMGS)
This year, Saxony is ITB’s first Official Culture Destination, and will be the Official Partner Country of ITB Berlin 2022.
We've asked Veronika Hiebl, Managing Director – Tourismus Marketing Gesellschaft Sachsen mbH (TMGS), about this new partnership and her highlights of ITB Berlin NOW.
Read more
Expo 2022

To the preview edition

Make sure to be there!
Join all registered participants of ITB Berlin NOW to get to know the platform and make sure you’re all set for the live event phase from 9 – 12 March 2021!
Next to a message from Martin Buck, Senior Vice President, Travel & Logistics Messe Berlin and David Ruetz, Exhibition Director of ITB Berlin, this is what to expect:
At 11am that day, Syd Atlas, an outstanding motivational speaker and go-to coach for empowering leaders worldwide, shares personal stories and compelling insights on how to find resilience, create a growth mindset and hang on to real life in a virtual world.
Definitely a must-see!
At 1pm join the ITB International Women’s Day Special: “Women in Tourism Building Back Better” powered by SheTrades, International Trade Centre (ITC). The strong panel will discuss resilience and sustainability, leveraging technology and the role of international organizations & National Tourism Boards.
At 3pm, with Lea Jordan, Co-Founder of and Philip C. Wolf, Travel Industry Investor, Mentor & Serial Board Director, Former Founder of PhoCusWright, two generations of travel professionals will have a conversation about opportunities for the travel industry.
Start exploring ITB Berlin NOW today!
Buy your ticket, then go to, set up your profile, save event sessions that hit your nerve and start connecting with the global travel industry!
Bring a friend and have them save 50%!
Special deal for good business friends: Tell your partners and business colleagues that you're part of THE “Digital Meet-Up of the Travel Industry” and offer them a special “Bring a Friend” ticket for ITB Berlin NOW with a discount of 50%. All you have to do is to reveal the Voucher Code that you find in the Brand Card of ITB Berlin NOW and in the Brand Card of ITB Global. The voucher code must be redeemed in the ITB Berlin NOW ticket shop. First come, first served.

Save your ticket NOW

Our tip of the day: The Lead Finder
The Lead Finder is your tool to find buyers or sellers you want to make business with.
Here is how it works:
1. Go to your own User Profile at, click on “Edit profile” and choose up to five categories you are selling and / or buying and add your Resident Country.
2. Go to the Lead Finder and on the top of the page select Seller or Buyer to find the people or contacts you are looking for.
3. Specify your search by choosing a segment or category, a destination and resident country (for buyers only).
4. Add on: Use the general search function on top of the platform to look for keywords, people, company names or job titles.
To change your criteria just reset the chosen filters and start a new search.
Find your next lead!
You have a question about ITB Berlin NOW? Visit our help desk!
The Service and Support Portal provides answers to your questions and shares useful hints on how to make the best out of your ITB Berlin NOW experience.
This short tutorial will guide you through the Service and Support Portal:
ITB Berlin NOW Tutorial

Watch more tutorials

Get ready for top-notch content
A ticket to ITB Berlin NOW also provides you access to ITB Berlin NOW Convention with a 4-day high-quality content program!
ITB Berlin NOW Convention
A speaker roster will deliver insights from CEO's, experts and important players of the travel industry in more than 150 keynotes, presentations, panel discussions and award sessions.
Check out the full program of ITB Berlin NOW Convention and save your favoured sessions in "My ITB" at ITB Berlin NOW.
Here are just a few selected highlights of ITB Berlin NOW Convention:
Travel Tech Report @DATA TALKS
The DATA TALKS Forum on 11 March is full of facts & figures, insights and research results.
Join Charuta Fadnis from Phocuswright and get latest insights from her Keynote: "Looking Ahead: Travel Market Projections and Technology Trends" at 10:35 am.
More research results will be presented by Michael Doherty from Skyscanner at 11:20 am at the DATA TALKS TRACK.
Prepare for what’s next!
9 March at 10:40am, Google’s VP for Travel, Richard Holden, will share trends and insights, as well as an exciting update on Google’s product roadmap during an ITB Keynote Interview.
Ever wonder how to capture re-emerging travel demand? Learn how to do just that by using Google's tools on 10 March at 5pm. And then on 11 March at 6pm another masterclass will cover the ever-changing Travel Landscape and keeping up with the New Traveller.
Wellness Forum Track
On 12 March, 1pm, experts from Asia, Africa and Europe will give an outlook on the industry after COVID-19 and talk about trends of the Spa & Wellness industry at the reknown Wellness Forum. Samantha Dunn, MD of Destination Spa management, Elaine Okeke-Martin, President of the Spa & Wellness Spa & Wellness Association of Africa, Ingo Schweder, CEO and Co-founder of GOCO Hospitality, Asoka Hettigoda, MP of Siddhalepa Ayurveda Resorts & Spas and others will also join the track, organized by Michael Altewischer from Wellness Hotels & Resorts.
Spotlight on air traffic
Join our track sponsor Lufthansa for a Masterclass on 10 March at 3:15pm “Eurowings Discover: The New Leisure Airline of the Lufthansa Group” and then at 3:35pm “#SustainableFlying – Just Marketing or a Possible Future Development?”.
How will air traffic develop in 2021 and beyond? Will we travel differently in the future? Harry Hohmeister, Executive Board Member, Commercial Passenger Airlines, Lufthansa Group, 9 March @2pm!

Explore the full program

Paul van Dyk by Christoph Köstlin
The extraordinary Paul van Dyk live at ITB Berlin NOW!
Speakers on for one of the best DJs in the world: Grammy-nominated recording artist and global DJ, Paul van Dyk has dominated the electronic music charts and DJ polls for almost 30 years. Paul has performed before audiences of more than one million people, including shows at the Love Parade in Berlin and New Year's Eve in Rio de Janeiro. At ITB Berlin NOW, we will bring him to your office-living-room!
Join in: 11 March, 7:15pm at the Convention Stage 2
Content on demand
All ITB Berlin NOW Convention sessions, exhibitor presentations and press conferences will be availble on demand until 31 May 2021 from wherever you are in the world.
Taking a little detour to the Asian food section, Katie manages to get what "Insights on demand" means at ITB Berlin NOW...
See for yourself:
Katie ITB Berlin NOW
At ITB Berlin NOW, myclimate tourism experts will advise interested companies and suppliers from tourism, mobility and the accommodation sector on sustainable solutions for their business operations. myclimate will hand out the myclimate Awards to climate pioneers in the industry. Before the awards ceremony, myclimate will host a panel discussion (10 March, 2pm) on the topic «Carbon footprinting in the accommodation industry».
Botswana enjoys a diverse and unique tourism product.
Together with its travel industry, #Botswana has indicated its readiness to host; through the development of Tourism Industry COVID-19 Standard Operating Procedures (SOPs) to ensure travelers’ safety.
Meet Botswana at ITB Berlin NOW!
#DestinationBotswana @ilovebotswana
You'll be at ITB Berlin NOW?
That's great - then it's time to spread the word!
Explore our 12 tips and use prefab banners to promote your ITB Berlin NOW participation in advance with friends, colleagues and business partners:

To the downloads

Mail Banner to use
Berlin Travel Festival
Berlin Travel Festival // Digital - A Stream Comes True!
Under the motto "Travel! Just how?", the Berlin Travel Festival will provide a free stream on its website from March 9 - 12, 2021 for ~2.5 hrs. each day from 7 p.m. following ITB Berlin NOW. The various talks, panels, reports, films and interviews will also be available as video on demand in the media library afterwards. Destinations, accommodations, tour operators and much more will also present themselves on the website as well as in the stream. Those who would like to receive a reminder shortly before the event can register here.

To the Berlin Travel Festival

300 seconds with Dhruv
Experiential marketing in the travel industry
Tune in this 300 second podcast episode with Dhruv Bhatia, Founder and CXO of Live From Earth Media, a very forward looking agency.
Dhruv's tip to the industry: be digitally ready and create experiences! And he has lots more hints in store.

Tune in

Big shout out to our strong Media Partners of ITB Berlin NOW:
Travel Daily
fvw Travel Talk
Daily news from the travel industry
Know what the industry talks about and read our latest insights.
This week's news selection:
► "Huawei Debuts New Search Engine With Enhanced Features for Travel"
► "EXPO Dubai: Celebrating Human Ingenuity"
► "NYC Tourism Marketing Continues at Full Force Despite Border Closures"
► "European Commission Invests in Sustainable Tourism"
ITB News Artikel Dubai
ITB News Artikel Huawei
More knowledge is just a mouse click away:

Explore the news

We've got the answers!
► ITB Berlin NOW ticket shop:
► Service and support portal:
► Technical questions about the platform:
► Exhibitor registration form and more information:
► Questions regarding exhibitor packages to:
► Sponsoring interest:

ITB Berlin NOW Team