ITB Trade Visitor Newsletter

Dear Sir or Madam,

the tourism world has gone off the rails, COVID-19 has plunged the travel industry into a deep crisis of existence and purpose. And one thing becomes apparent: There is no return to an "old normal". Customers will change their travel behavior, tourism providers will exit the market, others will emerge stronger from the crisis.
But we also see crises as opportunities. In crises, undesirable developments can be corrected, better things can be created. The ITB Berlin Convention 2021 will make its contribution by:
-offering orientation in nebulous, dynamic times
-providing food for thought for the new purpose of our industry
-illuminating innovative strategies and business models
-providing support for the restart of tourism companies
The ITB Berlin Convention 2021 at ITB Berlin NOW is thus a compass, a spotlight, a source of inspiration and a toolbox for the dawning of a new era in global tourism.
Let’s set off together under our Convention motto: "Rethink, Regenerate, Restart - Tourism for a Better Normal"
We’re currently putting together a very comprehensive, all virtual convention program for you and will be able to share more details with you soon.
Stay tuned with us here in the trade visitor news!
Your ITB Berlin Team
Tomorrow: COVID-19 and the impact on sustainability in tourism
Moderated by Rika Jean-Francois, CSR Commissioner ITB Berlin, an expert panel will discuss the question: "COVID-19: Catalyst or pitfall for sustainability in tourism?" tomorrow, Thursday, 10 December at 12pm (CET).
The session can be followed for free in real time in English and will be available as an on-demand video after the session. No registration needed. Simply follow the link below.
We are looking forward to the exchange of experts with:
Lucienne Damm
Lucienne Damm
Senior Environmental Manager, TUI Cruises

“The Cruise industry is sustainability leader within the maritime industry and our goal is to continue to thrive innovations in spite of challenges created by the pandemic.”
Peter Mario Kubsch
Peter-Mario Kubsch
CEO, Studiosus

 „Sustainability requires commitment. We will continue our efforts and have just taken a big step towards climate protection.“
Rabdy Durband
Randy Durband
CEO, Global Sustainable Tourism Council (GSTC)

“Recovery mostly will trump sustainability during recovery while businesses are in survival mode. The great hope for sustainability is where we land later.”
Julia Massey
Julia Massey
Vice President Global Sustainability, Kempinski Hotels

"Sustainability reloaded: 3 long-term risks that coronavirus moved closer, and 3 opportunities that coronavirus brought to reset the business right"

To the Virtual Convention

Sachsen - Offizielle Kulturdestination
"C the unseen" in Chemnitz - Cultural Capital 2025
Saxony is one USP richer: In 2025 Chemnitz will be the European Capital of Culture. From groundbreaking inventions, courageous decisions to cultural innovations - Chemnitz is full of ideas and surprises. As the "Manchester of Saxony", the city is one of the industrial cradles of Germany. Under the motto "C the unseen", a first virtual meeting will reveal the treasures, surprises and the previously undiscovered in Chemnitz.
Picture: © Kristin Schmidt

Discover Chemnitz

News from the industry. Daily.
In the news section of you receive free and daily updated news from the industry. Our freshest selection:
"ITB China Industry Meetup Events Attract Over 1,000 Buyers"
"WTTC Encourages 72-Hour Quarantine-Free Business Trips"
"Khiri Travel Goes Carbon Neutral”
"ITB Berlin @ IPK: High Travel Satisfation in Summer Despite COVID-19"
ITB News Artikel
ITB News Artikel

To the ITB News

ITB Berlin NOW
Block your calender 9 - 12 March 2021!
Networking: Thanks to smart matching and search technology you'll find your perfect business match.
Business: Set up your personal profile to touch base with other experts and the interactive exhibitor profiles.
Content: Keynotes, exhibitor presentations and deep dives with international top speakers. Join via livestream or on demand.
News: Interviews, articles, videos - daily updated insights - the most important news from the industry for you.
The trade visitor ticketshop will open in January 2021.

Learn more