ITB Trade Visitor Newsletter

Dear Sir or Madam,

Have you checked-in to ITB Berlin NOW yet?
More than 3.000 exhibitors from around the globe, attendees and media representatives from the entire tourism value chain are exploring the features of the platform these days and are ready to connect with you!
So make sure to save your ticket before 9 March to get ready for THE digital meet-up of the travel industry!
In today's trade visitor news we'll share:
► 6 reasons why to join ITB Berlin NOW as a trade visitor
► the program of our our Soft Opening Day on 8 March
► highlights of ITB Berlin NOW Convention
► your dose of insightful industry news
Happy reading and best regards,
Your ITB Berlin Team
6 reasons why to attend
Start exploring ITB Berlin NOW today!
Buy your ticket, then go to, set up your profile, save event sessions that hit your nerve and start connecting with the global travel industry!
Join the Soft Opening Day
Mark your calender for the Soft Opening Day on 8 March for all registered participants of ITB Berlin NOW to get to know the platform and make sure you’re all set for the live event phase from 9 – 12 March 2021!
At 11am that day, Syd Atlas, an outstanding motivational speaker and go-to coach for empowering leaders worldwide, shares personal stories and compelling insights on how to find resilience, create a growth mindset and hang on to real life in a virtual world.
Definitely a must-see!
At 3pm, with Lea Jordan, Co-Founder of and Philip C. Wolf, Travel Industry Investor, Mentor & Serial Board Director, Former Founder of PhoCusWright, two generations of travel professionals will set the scene in a forward-looking conversation about opportunities for the travel industry.
Ticket bundle for trade visitors
1. Go to the ticket shop of ITB Berlin NOW
2. Choose the category "ITB Berlin NOW Ticket Bundle"
2. Register each ticket holder (incl. name, company, function, email)
3. After the purchase each ticket holder receives a confirmation email containing the direct link to the ITB Berlin NOW platform
Enjoy ITB Berlin NOW with your colleagues and friends!
Special deal: Students, listen up!
Students can purchase tickets at a reduced price of 49 EUR in the ticket shop of ITB Berlin NOW. When purchasing, a valid student ID with the name, name of the university and validity period must be uploaded.
Also, universities and vocational schools can order tickets for their students on account via our colleague Mrs

Save your ticket NOW

Our tip of the day
Find companies via the search and filter functions in the Show Floor.
While setting up the Brand Cards, exhibitors of ITB Berlin NOW may choose from many categories to define their company’s offer, services and source markets. Select from various topics and destinations and see which companies offer services and/or operate in the respective business field or destination. Please note that the destination is hereby defined as the target market.
If you haven't tuned in, this trade visitor tutorial will take you through the platform explaining the different areas and important features:
ITB Berlin NOW Tutorial

Watch more tutorials

Ready for some "Brain Picking"?
4 days full of content, 2 stages, 150+ sessions, 15+ topic-related tracks...
With this year’s convention motto: "Rethink, Regenerate, Restart - Tourism for a Better Normal" a top-notch speaker roster will deliver insights from CEO's, experts and important players of the travel industry.
ITB Berlin NOW Convention
Check out the full program of ITB Berlin NOW Convention and save your favoured sessions in "My ITB" at ITB Berlin NOW.
Katie ITB Berlin NOW
Here are just a few selected highlights of ITB Berlin NOW Convention:
Spotlight on solutions for the hospitality industry
Join Lea Jordan from on Friday (12 March) afternoon at the Hospitality Tech Forum. It starts at 4pm with Hospitality Technology: Key areas in 2021, followed by a panel on Automatization and Upselling. At 5pm we will focus on the Future of Trust and at 6pm, Distribution, Payment and Revenue Management will be on the menue.
With Concardis, Dialogshift, Impala, Infor, reviewpro and others.
Regenerating City Tourism
Our ITB Berlin NOW Convention Co-Host WTCF has the inside scoop! Make sure to tune in on 11 March:
@10:35am: ITB Keynote Speech: City Tourism after COVID-19: Tourism Re-Start of Beijing
@1:00pm: New Normal, New Practices (in Cooperation with COTRI)
What can we learn from the pandemic for a better urban tourism? With Institute, ForwardKeys, Visit Berlin, Global Tourism Economy Forum & Airbnb.
Best Practice Responsible Tourism Track
There are many personalities who who are changing the industry with smart ideas, authentic engagement and great minds without being part of the circle of big brands!
Join the the 2021 Social Entrepreneurship Award, the TO DO and ITB IIPT Celebrating Her Awards and our panel discussion on Tourism, Racism & Human Rights as well as a panel on Women in the Global South building back better and about Indigenous Tourism & Sustainability on 9 March, 1–5pm. Continue the conversation at the ITB Responsible Tourism Café afterwards.
Future of the Global Cruise Industry
9 March, 3:15pm and 3:35pm:
In two back-to-back CEO Interviews, Thomas P. Illes, Owner/CEO at thilles consulting, discusses Trends and Challenges in the Global Cruise Market together with Pierfrancesco Vago, Executive Chairman MSC Cruises, Lisa Lutoff-Perlo, CEO Celebrity Cruises and Wybcke Meier, CEO TUI Cruises.
At 5:25pm Harry Sommer, CEO NCL, is part of The New Tourism Paradigm: Safe Travel Ecosystem panel discussion.

Explore the full program

Netherlands - You have to be here! Tailwind included.
Visit us at our Brand Card during ITB Berlin NOW and enjoy a few "gezellige dagen" with us. Relaxing in the morning, enjoying culinary delights at lunchtime, a visit to Floriade Expo 2022 and having a beer together in the evening. A total of 41 Dutch partners will guide you through a colourful programme and show you the highlights of the Netherlands.
Tot ziens! For more information on the program visit
300 seconds with Georgia
Sustainability and adventure travel: a dream come true in Georgia?
Take outdoor adventures like hiking, backpacking, climbing, snowboarding, skiing, ziplining, rafting or mountainbiking, add Georgian hospitality, cultural and historic heritage to get a perfect mix of a unique travel destination: That's Georgia!
Tune in the latest episode of our Travel Hero podcast with the siblings Goletiani and their "love letter" to Georgia on Spotify, Apple Podcasts, Podigee or
300 seconds with NRW
Going "urbanana" in North Rhine-Westphalia
There is an "immsense creative and innovatve energy in the air" says Dr. Heike Döll-König, CEO of the Tourist Board NRW and invites you on a little tour through the urban areas of North Rhine-Westphalia.
Urban art walks, fashion, music, culinary experiences and natural highlights. Sharpen all your senses and get to know Urbanana, a.k.a. North Rhine-Westphalia in the latest episode of our Travel Hero Podcast on Spotify, Apple Podcasts, Podigee, or

Tune in

Big shout out to the NOW Star and Shine Sponsors of ITB Berlin NOW!
Petal Search
Daily news from the travel industry
Stay ahead of the game and stop by ITB Berlin News on your daily routine to not miss any news from the industry.
This week's news selection:
► "New Strategies for International Medical Tourism"
► "Towards a Transformation of Tourism in Georgia"
► "Technology Accelerates Travel Industry Recovery"
► "New Zealand Tourism: Getting Away From the "Same Old"
ITB News Artikel Medical
ITB News Artikel Technology
More knowledge is just a mouse click away:

Explore the news

We've got the answers!
► ITB Berlin NOW ticket shop:
► Service and support portal:
► Technical questions about the platform:
► Exhibitor registration form and more information:
► Questions regarding exhibitor packages to:
► Sponsoring interest:

ITB Berlin NOW Team